Brand DNA and Strategy
Art and Technology Group.
The Sleeping Beauty of Scandinavian Design, the Alvar Aalto’s baby, the icon of Scandinavian Modernism.
A dive into one of the most relevant and iconic company in the design world. A part from developing the international network, working with the Alvar Aalto brand was a strategic action devoted to the discovery of the fundamental pillars that drove the Finnish brand to international accolade since its inception. Human modernism, innovative design, quality. The three defining pillars that characterize Artek as unique, powerful and timelessly relevant in the architecture and design world.
Beauty is a daily treat indeed but only if it’s real: something Aalto made possible by creating everyday items that shine in simplicity. As much as the platform we built for the brand. Proudly.