Slam

Brand DNA Brand identity Marketing Management Positioning Strategy

R-Evolution at home.
In the summer 2015, I got a call from the new CEO of Slam, a technical and
leisure sportswear brand I grew up with in the eighties, and in a second I was on board.

After many years I finally got the chance to work in my hometown. And for what a project!

New owners, new management. Mission: re-ignite the brand with the original energy and power while creating a new range of products. Six months of furious efforts brought us to Pitti Winter 2017 in Florence with a new Brand Identity (thanks to my friends at Stockholm Design Lab) and a couple of capsules that finally position Slam where it belongs.

It's just the beginning and I'm proud to be part of a team of enthusiasts, working to make it happen in Genova! Mamma, dinner tonight?

Recognition for Slam Loockbook Capsule 17/18:
Awards
SOTD on Awwwwards
WOTD on CSS Design Awards

Slam

R-Evolution at home. In the summer 2015, I got a call from the new CEO of Slam, a technical and leisure sportswear brand I grew up with in the eighties, and in a second I was on board. After many years I finally got the chance to work in my hometown. And for what a project!

R-Evolution at home.
In the summer 2015, I got a call from the new CEO of Slam, a technical and
leisure sportswear brand I grew up with in the eighties, and in a second I was on board.

After many years I finally got the chance to work in my hometown. And for what a project!