REDFOX
Brand DNA Strategy
THE STORY
Founded in 1981, by two elite russian climbers in St. Petersburg. From small artisanal manufacturer of high tech mountaineering gear to global player in the outdoor sportswear and equipment arena.
THE ORIGIN
Russia
Mountaineering
Technical sportswear and equipment

RUSSIA
The largest country in the world (9 time zones).
The world’s largest forest reservers and its lakes contain one quarter of the world fresh water.
160 different ethnic groups and indigenous people.
The “Motherland”.
MOUNTAINEERING
Mountaineering or mountain climbing is the sport, hobby or profession of hiking, skiing and climbing mountains.
TECHNICAL SPORTSWEAR AND EQUIPMEMT
The specialized gear, clothes and equipment needed to climb, hike or ski on the mountains.
VISION
Based on the authenticity and knowledge of the brand,
Red Fox establish as the leader in outdoor sportswear arena in russian market
and then move to the international arena.

BRAND PILLARS
Nature
It’s our environment, friend, passion.
We live in it and we want to protect and nurture it.
Adventure
Passion the unknown, unexplored.
Strive for the new, untouched territories.
Need to know, understand different people, stories, cultures, traditions.
Will to share, discover, connect, enjoy. Desire to challenge ourselves.
Advanced technology
To match the extreme adventure we need the best performing gear.
To perform at the best, we need the highest technology material.
To feel free and confident to climb the highest peak, we want the most reliable products.

THE ESSENCE
Mountaineering
Sportswear and equipment
Advanced technology
THE PROMISE
Red Fox delivers the most advanced, competition tested sportswear
and gear for the professional and the passionate mountain sports lovers.
PERSONALITY
Open
Friendly
Adventurer
Passionate
Sporty
Dynamic
International
Curious

THE ARCHETYPE
The explorer
OUR CALL
No matter if your goal is to climb the top of Nanga, Parbat or to get dry and safe to your office, Red Fox os there with you, everyday, with more than 30 years of experience in high technology sportwear and equipment.
CLAIM
