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North Sails

Brand DNA Marketing Management Positioning Strategy

Science of Sails.

A brand reaches, sometimes, its glass ceiling. Or it just thinks so.

When I arrived at Tomasoni to open its first marketing department, that’s what everybody told me: we can’t grow so much more on the Italian market because we already have.

But I am there, sitting in this office with all these gorgeous clothes, with an history, a story to tell and I just can see the dots. I need to connect them. Easier to say than to do but still…